Why does the stereotype of a scientist with mad hair, big spex, white coat endure and how does this image relate to what 21st century scientists actually look like and do? For more than 60 years researchers have explored stereotypes of scientists. During this time they have attempted to isolate the small number of essential, simplified criteria that represent a scientist. This work began in the 1950s when two cultural anthropologists, called Margaret Mead and Rhoda Métraux, drew on the perceptions of American high-school students to produce a image of a scientist. Their findings, published in the journal Science, described a stereotype that still features in some forms of popular culture. The Open University's Dr Richard Holliman reflects on the findings of a research project called 'Invisible Witnesses' to explore these questions. In so doing he considers some of the implications of the 1950s stereotype for how scientists are perceived in the public sphere.
Track 1: Imagining Scientists
Looking at the 'mad scientist' stereotype and comparing it with reality.
The media often portray scientists differently from reality, because they seek simplicity, impressiveness and high viewership or readership. Thus, they project stereotypical images, such as the solitary, genius or eccentric scientist, while in reality science is mainly based on collaboration and systematic research. This is still true today, although representations have become more diverse. Social media in particular creates new forms of visibility, but also new challenges in the correct communication of science.
The audio made some great points about how children and young people imagine scientists, but I think social media and peer pressure have a big influence on how science and scientists are seen by younger and future generations. Unless a young person already has an interest in science, the ‘Doc Brown’ or ‘Einstein’ image of a scientist will probably stick around, unless science is made to look much more ‘cool’ and appealing in a prominent way.
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