Summary and action points

In this session we have heard from low carbon advisors about the biggest challenges they face in their professional roles. It is clear that the nature of these challenges vary widely, and that in order to overcome them all advisors are required to have a wide range of skills, from the technical, to the empathetic, to the persuasive.

You should now be able to:

  • Appreciate the diverse skill-sets required to be an effective intermediary for SMEs.
  • Reflect on the strengths and weaknesses of using financial arguments to motivate environmental action.
  • Explain what is meant by the ‘energy efficiency paradox’.

You have now completed Session 2.

2.1 Economic arguments