3.6.2  Factors related to the client

The client’s level of knowledge and understanding may affect their choice. What they choose to do may also be affected by the extent to which they trust and respect you (Figure 3.4). Their personal situation may make it difficult for them to choose some methods, for example if their spouse or another family member has a different preference to them.

Contraceptives are being shown to a group gathered in the village.
Figure 3.4  Handing out contraceptives in a village; success depends on trust between clients and the provider. (Photo: Marie Stopes International)

3.6.1  Factors related to you

3.6.3  External/programmatic factors