3.5.2  Identifying the audience

There must be a good reason why you want to educate the community on personal hygiene. You should identify which group of people you want to target so that you can prepare appropriate health messages and teaching materials (Figure 3.8). School children, women, elders, adults, teenagers and patients seeking medical help are some groups that you might decide are priorities.

Figure 3.8  Children with hygiene education cards. (Photo: WaterAid/Caroline Irby)