Business Model Canvas


This module will support your understanding and use of the Business Model Canvas Tool from the DIY Toolkit. You should look at the Business Model Canvas template which can be found on page 20 of the DIY Toolkit [Tip: hold Ctrl and click a link to open it in a new tab. (Hide tip)] , before working through the module. You will find it helpful to have a printout of the template with you while you work through this module.

The Business Model Canvas is useful for people looking to create a model or adapt the structure of their organisation or development idea. It is a graphical, one-page framework that allows you to design, describe and/or challenge your business model.

The Canvas is one of the more complex tools in the DIY Toolkit, so ideally you would complete it over several days. To get the most value from the strategic nature of the inputs and outputs, you may want to consult with many other people, both within and outside your organisation. When you come to use the Canvas, you’re likely to make several revisions until you are happy with it.

This module explores the nine essential components of the Business Model Canvas. You will learn how to frame and answer key questions about the Canvas and its execution.

Learning outcomes

After studying this module, you should be able to:

  • understand why business models are important (SAQ 1)
  • explain how the Business Model Canvas would be useful to apply to your own development ideas (SAQ 2)
  • describe the nine elements of the Business Model Canvas (SAQ 3)
  • explain why a good value proposition is central to a successful Business Model Canvas (SAQ 4).

1 Why are business models important?