13.2 Factors affecting commercial opportunities

The success of any commercial enterprise is dependent on a number of factors. Three key questions for any new business are: to find out if there is a demand for the product or service to be provided; whether it will be affordable; and why people might want to spend their money on it. We will look at these three factors with latrines and improved sanitation in mind.

13.1 Opportunities for small-scale enterprise

13.2.1 Creating demand for improved sanitation