13.2.1 Creating demand for improved sanitation
Demand is created when consumers’ have knowledge, motivation, opportunity and ability to purchase sanitation technology that suits their needs. People require motivation to pay for products and services. Creating demand for latrines can be helped by raising awareness of the health benefits but it needs to do more than this. Latrine adoption is rarely motivated by messages about preventing disease. Householders are more motivated by factors such as increased convenience, comfort, cleanliness, privacy, safety and prestige offered by home sanitation. But even if they want to install sanitation facilities, households also need the opportunity and be able to afford products or services that suit their needs.
13.2 Factors affecting commercial opportunities
13.2.2 Affordability of improved sanitation