13.4.1 Sanitation products

Slabs for latrines will be the core component of most sanitation packages. These may be made of concrete, plastic, ceramic or other appropriate materials (Figure 13.2). The product strategy will be to supply households with a slab that is durable, affordable, convenient and easy to clean and maintain. Sanitation marketing in your area could also involve products related to handwashing facilities, such as sinks, water pipes and taps. Sanitation-related services can also be thought of as products, for example solid waste collection, or construction of biogas digesters (Figure 13.3).

Figure 13.2  Circular slabs produced by a private sector company.
Figure 13.3  Biogas digester under construction.

13.4  Strategies for sanitation marketing

13.4.2 Sanitation ‘place’