13.4.3 Promotion of sanitation facilities

Promotion is the process of designing messages about sanitation products and services and communicating them to potential customers so as to create a demand for sanitation facilities. Communication strategies include printed materials like posters (Figure 13.4) leaflets and advertising messages on television and radio.

The promotion that you may be involved with is likely to have the general aim of encouraging householders to adopt better sanitation practices. Promotion by commercial firms will be more specific and aimed at selling a particular product or service. For example, the message they want to convey may be ‘buy our Sanplat’ or ‘use our latrine-emptying service’.

Figure 13.4  Typical poster used to raise awareness of sanitation products.