1.2 Dressing appropriately

Here's a few top tips for presenting your brand well in an interview or networking situation. The first thing I'd say is think about it in advance. Don't just pull your outfit- pull what you wear together at the last minute. Think a bit about what your body language needs to be like. So, you know, you put all this preparation into your CV, into the talk you're going to give, the answers you're going to give, but think about how you're going to look, how you're going to come across.

The second thing I'd say is think about the dress code. Everywhere has a dress code. It might be written, might be informal, but there is one. So you need to find out. That way you know you're being appropriate for the context that you're going into.

So sometimes you can actually find a written dress code. Sometimes it's a question of ringing up. People are friendly. You know, you ask questions, they'll answer them. Sometimes folks find out by just watching outside an office or where it is they want to work, and just sort of seeing what sort of things are the people here tend to wear?

For an interview, another tip would be often to go smarter. Sometimes you hear that phrase that say, you know, to dress for the job you want. And, actually, there's a lot of truth in that. It's good to show that you've made an effort, and also to show that you'd fit in.

And I think the last tip probably would be about a couple of C's. One is, wear something that you're confident in, because you need to feel confident in these situations. But also you need to feel comfortable. There's no good wearing this incredibly formal, pristine outfit if you're just walking around all the time just feeling like it's just- it's not you. You need to get the balance between being comfortable and confident.