This free course was written by Laura Paterson, with additional materials from Liam Roger and Karen Angelosanto.
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Figure 1: top left: Elena Kravchenko, Moscow; Shutterstock.com; top right: Steve Bruckmann; Shutterstock.com; bottom left: Wasitt Hemwarapornchai; Shutterstock.com; bottom right: otsphoto; Shutterstock.com
Figure 2: Adiemus; Shutterstock.com
Figure 3: Hany Zakaria; Shutterstock.com
Figure 4: Memac Ogilvy for Fanta 2018
Figure 5: top left: Sinisa Botas; Shutterstock.com; top right: Ann1bel; Shutterstock.com; bottom left: stesilvers; Shutterstock.com; bottom right: Dreamer Company; Shutterstock.com
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