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Entrepreneurship – from ideas to reality
Entrepreneurship – from ideas to reality

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3 How will you compete?

In this final section of Session 4, you will draw together questions around customers and markets, and consider how you will position your enterprise. In short, how will you compete? This is a highly contextual question. For example, in a social enterprise looking to promote a healthy diet, competition does not quite seem the right concept, though of course you are competing for people’s attention and perhaps against some longstanding behaviours and attitudes.