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Entrepreneurship – from ideas to reality
Entrepreneurship – from ideas to reality

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Further reading

There are many courses and free resources on marketing available on OpenLearn and elsewhere. These range from general courses like Marketing in the 21st Century [Tip: hold Ctrl and click a link to open it in a new tab. (Hide tip)] which provides you with an overview of marketing, brands, and changes in marketing practice, to more specific ones on developing your understanding of customers, clients and consumers as stakeholders in your business in the course Stakeholders in marketing and finance.
Marketing as a form of inbound and outwards communication is covered in the course Marketing communications as a strategic function, as is social marketing in the course Social marketing, which aims to use approaches from marketing to address social problems.
Involving your customers:
Learn more about customer-led innovation at Lego on 100%Open.