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Social marketing
Social marketing

Start this free course now. Just create an account and sign in. Enrol and complete the course for a free statement of participation or digital badge if available.

Learning outcomes

After studying this course, you should be able to:

  • describe and explain the meaning and nature of social marketing

  • analyse social marketing problems and suggest ways of solving these

  • recognise the range of stakeholders involved in social marketing programmes and their role as target markets

  • assess the role of branding, social advertising and other communications in achieving behavioural change.