Social marketing
Social marketing

Start this free course now. Just create an account and sign in. Enrol and complete the course for a free statement of participation or digital badge if available.

Acknowledgements

The content acknowledged below is Proprietary (see terms and conditions) and is used under licence.

Except for third party materials and otherwise stated (see terms and conditions [Tip: hold Ctrl and click a link to open it in a new tab. (Hide tip)] ), this content is made available under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 Licence

Grateful acknowledgement is made to the following sources for permission to reproduce material in this course:

Course image: JD Hancock in Flickr made available under Creative Commons Attribution 2.0 Licence.

Case Study 11: ‘The challenges of using social marketing in India: the case of HIV/AIDS prevention’ by Sameer Deshpande (pp. 297–301) and pp. 93–98 from Hastings, G. (2007), Social marketing: why should the Devil have all the best tunes?, Oxford, Butterworth Heinemann.

Figure 1 from Hastings, G. (2007) Social Marketing: Why should the Devil have all the best tunes? Oxford, Butterworth Heinemann.

Figure 3 from Fischbacher, M. (2005) ‘Masters in public health’, course material, University of Glasgow [unpublished].

Figure 4 adapted from Johnson, G. and Scholes, K. (1999) Exploring Corporate Strategy, (5th edn), Prentice Hall Europe.

Figures 6 and 8 from Belch, G. E. and Belch, M. A. (2001) Advertising and Promotion: An Integrated Marketing Communications Perspective (5th edn), New York, McGraw.

Don't miss out:

If reading this text has inspired you to learn more, you may be interested in joining the millions of people who discover our free learning resources and qualifications by visiting The Open University - www.open.edu/ openlearn/ free-courses

Take your learning further

Making the decision to study can be a big step, which is why you'll want a trusted University. The Open University has 50 years’ experience delivering flexible learning and 170,000 students are studying with us right now. Take a look at all Open University courses.

If you are new to University-level study, we offer two introductory routes to our qualifications. You could either choose to start with an Access module, or a module which allows you to count your previous learning towards an Open University qualification. Read our guide on Where to take your learning next for more information.

Not ready for formal University study? Then browse over 1000 free courses on OpenLearn and sign up to our newsletter to hear about new free courses as they are released.

Every year, thousands of students decide to study with The Open University. With over 120 qualifications, we’ve got the right course for you.

Request an Open University prospectus371