Social marketing
Social marketing

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Case Study 11: ‘The challenges of using social marketing in India: the case of HIV/AIDS prevention’ by Sameer Deshpande (pp. 297–301) and pp. 93–98 from Hastings, G. (2007), Social marketing: why should the Devil have all the best tunes?, Oxford, Butterworth Heinemann.

Figure 1 from Hastings, G. (2007) Social Marketing: Why should the Devil have all the best tunes? Oxford, Butterworth Heinemann.

Figure 3 from Fischbacher, M. (2005) ‘Masters in public health’, course material, University of Glasgow [unpublished].

Figure 4 adapted from Johnson, G. and Scholes, K. (1999) Exploring Corporate Strategy, (5th edn), Prentice Hall Europe.

Figures 6 and 8 from Belch, G. E. and Belch, M. A. (2001) Advertising and Promotion: An Integrated Marketing Communications Perspective (5th edn), New York, McGraw.

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