Skip to content
Skip to main content
header search
ahihi OpenLearn
OpenLearn
Menu
sticky search

My career goal: Marketing

Updated Wednesday, 19 January 2022
Can your insight and influencing skills be used to build brand expertise and effectively engage consumers? This page's resources will help you to plan your own career strategy.

The role of social media in marketing

Seth Goldstein, co-founder and CEO of SocialMedia.com, discusses the changing role of social media and its impact in developing a marketing strategy:

                                                                                    Transcript


Need some advice and inspiration?

  • Retail marketing

    Retail marketing

    This free course, Retail marketing, explores how retailers use marketing to communicate with their customers, considering definitions of retailing and consumers, the basics of communications, before moving on to look at different forms of marketing communications and advertising used by retailers.

    Learn more to access more details of Retail marketing

    Free course

    8 hours

    Level: 1 Introductory

  • Business Bursts: Marketing

    Business Bursts: Marketing

    There are many motivations for businesses to get their marketing right - Business Bursts examines how these messages are getting ever more sophisticated.

    Watch now to access more details of Business Bursts: Marketing

    Video

    Level: 1 Introductory

  • Customer Service: Expert's Corner with Professor Sally Dibb

    Customer Service: Expert's Corner with Professor Sally Dibb

    Professor Sally Dibb answers questions on customer service in business, including how globalisation affects brands and why is customer relationship management so important?

    Read now to access more details of Customer Service: Expert's Corner with Professor Sally Dibb

    Article

    Level: 2 Intermediate

  • Can Starbucks sell coffee to the Italians?

    Can Starbucks sell coffee to the Italians?

    A few years back, internet wags had fun pretending Starbucks was about to start selling its coffee in Italy. Now, life is imitating LOLs.

    Read now to access more details of Can Starbucks sell coffee to the Italians?

    Article

    Level: 1 Introductory

Other materials

  • How to be a successful salesperson

    How to be a successful salesperson

    Gain some useful tips on the skills required to be a good salesperson and guidance to help you on your way.

    Learn more to access more details of How to be a successful salesperson

    External link

  • Planning your marketing

    Planning your marketing

    This source contains a range of material about marketing - and includes a clip of Hermann Hauser, tech entrepreneur, sharing his thoughts on business marketing.

    Learn more to access more details of Planning your marketing

    External link

  • A day in the life of an intern at Debenhams

    A day in the life of an intern at Debenhams

    An assistant merchandising intern describes the recruitment process, a typical day in retail, as well as the expectations and learnings they encountered.

    Learn more to access more details of A day in the life of an intern at Debenhams

    External link

What does a buyer actually do?

As part of this documentary series for British Vogue, you will hear about the role of a fashion buyer, and how trend forecasting works in the industry.

See more at http://www.vogue.co.uk/series/series-1-the-future-of-fashion-with-alexa-chung​

                                                                                    Transcript

National Careers Service links

icould links

icould is a site that provides career guidance based on real world experiences, providing an inside view of many different jobs, and tips on how to get there. They have over 1000 personal video stories, and every page contains detailed job information and insightful practical advice.

                                                                                  Transcript

                                                                               Transcript

Take your learning further

The Open University has over 40 years’ experience delivering flexible learning and 170,000 students are studying with us right now. Take a look at all Open University courses.

If you are new to university level study, find out more about the types of qualifications we offer, including our entry level Access courses and Certificates.

Not ready for University study? Then browse over 1000 free courses on OpenLearn and sign up to our newsletter to hear about new free courses as they are released.

 

Become an OU student

Ratings & Comments

Share this free course

Copyright information

Skip Rate and Review

For further information, take a look at our frequently asked questions which may give you the support you need.

Have a question?