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Have you ever wondered how marketing techniques have been used to promote positive social change? In a series of lively interviews, Professor Gerard Hastings of the Institute of Social Marketing, faces questions from members of ISM-Open (the Institute of Social Marketing at The Open University Business School) on issues such as the ethics of social marketing, branding and advertising, and the morality of shocking or scaring people into changing their behaviour for the better. This material forms part of The Open University course B324 Marketing and society.
Track 2: What is social marketing?
Michaela Firth in conversation with Gerard Hastings.
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Tracks in this podcast:
| Track | Title | Description |
|---|---|---|
| 1 | Social marketing | A short introduction to the album. Play now Social marketing |
| 2 | What is social marketing? | Michaela Firth in conversation with Gerard Hastings. Play now What is social marketing? |
| 3 | Critical marketing | Terry O'Sullivan in conversation with Gerard Hastings. Play now Critical marketing |
| 4 | Ethics and advertising | Tom Farrell in conversation with Gerard Hastings. Play now Ethics and advertising |
| 5 | Evaluating social marketing programmes | Michaela Firth in conversation with Gerard Hastings. Play now Evaluating social marketing programmes |
| 6 | Ethical brands | Presented by Marylyn Carrigan. Play now Ethical brands |
| 7 | Ethics and social marketing | Fiona Harris in conversation with Gerard Hastings. Play now Ethics and social marketing |
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