The business of film
The business of film

Start this free course now. Just create an account and sign in. Enrol and complete the course for a free statement of participation or digital badge if available.

Free course

The business of film

1.1 What is the cultural value of film?

When it comes to public expenditure or assistance in the arena of arts and culture, including film, policy-makers need to be able to measure and articulate the ‘value’ of their intervention. As you just saw in Activity 1, David Throsby's definition of value encompasses cultural value.

Described image
Figure 2 Throsby’s view of the creative sector

In the UK, the British Film Institute (BFI), and its predecessor the UK Film Council, have published a number of reports on the economic and cultural value of film. The 2015 report on economic impact found that film contributed £3.67 billion to the UK economy. Studies on cultural impact have shown how films, apart from being popular leisure activities, carry powerful personal and political messages for viewers, give new insights into other cultures, and help reflect our own cultural identity back to ourselves.

If you're interested in finding out more about this from the BFI, and reading about about why governments might want to support film and similar creative endeavours, these links are in the Further Reading section at the end of the week. Any week of the course with relevant further resources will have an appendix collating links and references that you may like to use to extend your learning.


Take your learning further

Making the decision to study can be a big step, which is why you'll want a trusted University. The Open University has 50 years’ experience delivering flexible learning and 170,000 students are studying with us right now. Take a look at all Open University courses.

If you are new to University-level study, we offer two introductory routes to our qualifications. You could either choose to start with an Access module, or a module which allows you to count your previous learning towards an Open University qualification. Read our guide on Where to take your learning next for more information.

Not ready for formal University study? Then browse over 1000 free courses on OpenLearn and sign up to our newsletter to hear about new free courses as they are released.

Every year, thousands of students decide to study with The Open University. With over 120 qualifications, we’ve got the right course for you.

Request an Open University prospectus371