Week 3: Where do films go to?

Introduction

Last week you saw how stories come about, and how they're turned into a valuable asset worth investing in. This week you'll see what happens at the other end of the value chain. Bharat will now introduce this week's material.

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Transcript: Video 1 Bharat Nalluri talks about distribution

BHARAT NALLURI

 The big cinema release can still make or break a film. It is the distributor who has to make sure that the film's moment in the spotlight is not wasted. So this week, we look at the role of the distributor and how he or she exploits the film in many different ways. It's a complex system that is, as we will learn, coming under pressure. We will also take a close look at the box office. We'll learn just what we mean by success in the theatrical sense. For independent film-makers and distributors, it's not necessarily about the money. And we find out how the release went for "Spooks: The Greater Good," our case study.

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Video 1 Bharat Nalluri talks about distribution

In an independent film project, strategies around sales and distribution – how and where a film is released – are an essential part of the finance process further up the value chain.

You'll be hearing more from our distributor, Alex Hamilton, this week as you learn about how the distributor builds value in the market for a film. His job is to exploit the film as much as he can globally and in many different ways. You will also take a close look at how the box office works: what it tells you about your film and how revenues work.

But first, some more information about the system for getting a film out to audiences.