The business of film
The business of film

Start this free course now. Just create an account and sign in. Enrol and complete the course for a free statement of participation or digital badge if available.

Free course

The business of film

5 Building the case

At the start of this week it was stated that the development process ‘takes an idea for a story and aims to turn it into a valuable film project worth investing in.’ You have seen how confidence in a film project is required even before the writer gets started.

Described image
Figure 7 16mm film and reels

In a wider business context, this is often described as building a business case. A business case is usually focused around a particular proposal, such as the investment in a film project.

A business case should:

  • Focus on strategic needs. The focus should be on a few key issues with priority given to those that are strategically important and easy to address.
  • Be supported by key data. Financial data needs to demonstrate the appropriate returns on any investment. This can include interviews with talent or cases of success or failure in your organisation or competitors. Include background information on the rigour of the information provided.
  • Demonstrate solutions and actions. The team should discuss how proposals will be acted on and who would be responsible. Alternative scenarios should be recognised and the feasibility of implementation presented.
  • Provide clear progress measures. When you are looking for significant investment over time it is reassuring to offer clear measures to allow for regular monitoring of progress. Proposing review mechanisms also adds credibility to your proposal.

Any project, including a film, can be dropped at any moment if confidence in its success is low. Building a strong business case, or development process, can help to prevent this.

Coming up in Week 3

In Week 3 you’ll see what happens at the other end of the value chain: sales and distribution. This determines how and where a film is released. You’ll also examine the way that revenue from the box office flows back to the various participants in a film project. Go to Week 3 [Tip: hold Ctrl and click a link to open it in a new tab. (Hide tip)] .


Take your learning further

Making the decision to study can be a big step, which is why you'll want a trusted University. The Open University has 50 years’ experience delivering flexible learning and 170,000 students are studying with us right now. Take a look at all Open University courses.

If you are new to University-level study, we offer two introductory routes to our qualifications. You could either choose to start with an Access module, or a module which allows you to count your previous learning towards an Open University qualification. Read our guide on Where to take your learning next for more information.

Not ready for formal University study? Then browse over 1000 free courses on OpenLearn and sign up to our newsletter to hear about new free courses as they are released.

Every year, thousands of students decide to study with The Open University. With over 120 qualifications, we’ve got the right course for you.

Request an Open University prospectus371