Entrepreneurship – from ideas to reality
Entrepreneurship – from ideas to reality

Start this free course now. Just create an account and sign in. Enrol and complete the course for a free statement of participation or digital badge if available.

Free course

Entrepreneurship – from ideas to reality

Session 6: Aligning resources to opportunities

Introduction

How do you ensure that you are playing to your strengths? How can you be sure that you are maximising your chances of success? The answers to these often come down to how well you analyse opportunities, how objective you are about the context you are operating in and of course good judgement and good luck.

Having examined what your value proposition might be in the previous session, you will now consider how you can align the resources you have and develop the capabilities of your enterprise.

This session takes a traditional approach as it focuses on the fit between the external environment and the internal environment – that which you are creating. You will start by looking outside your business environment. Then you will concentrate on the internal environment, which will be the main focus of this session. While the external environment is very important, there are many excellent online resources already in existence to help you understand it. The potential for the resources and capabilities of your enterprise to be a source of innovation or competitive advantage is vital.

By the end of this session, you will be able to:

  • apply an environmental analysis to spotting opportunities or threats to your idea
  • recognise the kind of transformation processes that occur in your enterprise
  • recognise the kinds of resources and capabilities you have or might look to develop
  • appreciate the alignment of those resources and capabilities and their potential as a source for innovation and sustaining a competitive advantage.
ENT_1

Take your learning further

Making the decision to study can be a big step, which is why you'll want a trusted University. The Open University has 50 years’ experience delivering flexible learning and 170,000 students are studying with us right now. Take a look at all Open University courses.

If you are new to University-level study, we offer two introductory routes to our qualifications. You could either choose to start with an Access module, or a module which allows you to count your previous learning towards an Open University qualification. Read our guide on Where to take your learning next for more information.

Not ready for formal University study? Then browse over 1000 free courses on OpenLearn and sign up to our newsletter to hear about new free courses as they are released.

Every year, thousands of students decide to study with The Open University. With over 120 qualifications, we’ve got the right course for you.

Request an Open University prospectus371