Why do we need link text?

Links always need clear and meaningful text so that everyone can understand where the link will take them.

People who use screen readers will often list links separately from the page. They need to have links that make sense when read out of context. Links that are worded ‘Click here’ or ‘Read more’ don’t provide any information on the purpose or destination of the link.

People who use screen magnifiers also need descriptive link text. They can’t easily read the surrounding text and will rely on link text being clear and informative.

How to write meaningful link text

Usually, the best way to write your meaningful text is to look at the name of the page you’re linking to.

For example, if you were to add a link to The Open University’s website, you might embed your link under the words The Open University’s website.