References and acknowledgements


Aguilera, Francis J.,1967, STEEPLE analysis, Scanning the Business Environment, Macmillan, New York.
Bergen, Mark; Peteraf, Margaret A., 2002, Competitor Identification and Competitor Analysis: A Broad-Based Managerial Approach, Managerial and Decision Economics, 23: 157–169, Wiley, Hoboken, USA.
Osterwalder, Alexander, and Yves Pigneur, 2010, Business Model Generation: A Handbook For Visionaries, Game Changers, And Challengers, Wiley, Hoboken, USA.
Pareto, Vilfredo, 1896, Pareto Principle, University of Lausanne.
Porter, Michael E., 1979, Five Forces Framework, Harvard Business Review, Harvard University.


This course was written by Liz Moody of the Faculty of Business and Law, The Open University Business School, and is published with a creative commons licence by The Open University.

Course image: © pannawat muangmoon / 123 Royalty Free

Figure 3: Bergen, M. and Peteraf, M. A. (2002) Competitor identification and competitor analysis: a broad-based managerial approach. Manage. Decis. Econ., 23: 157-169. © John Wiley & Sons