Summary of Study Session 9

In Study Session 9, you have learned that:

1. A behaviour change strategy helps set out a plan for achieving a desired change in health behaviours.
2. Behaviour change communication is an approach that addresses the knowledge, attitudes, practices and skills of individuals as they relate to specific WASH programme goals.
3. Social change communication is an approach that focuses on changes in community behaviour.
4. Social mobilisation is the process of communities acting together towards a shared goal.
5. Advocacy is a communication approach used to influence decision makers at all levels, for example to influence their decisions about raising resources or to gain political commitment for a hygiene and sanitation initiative.
6. A campaign is an organised effort that seeks to influence a decision-making process and is generally appropriate when there is a need to raise awareness of an issue within a particular group. Health communication campaigns apply strategies intended to deliver messages which are designed to influence health behaviours of target audiences.