Every great nonfiction book begins with one spark: an idea that matters to you and to your readers. The goal of this chapter is to help you discover that idea, the one that sits at the intersection of your expertise, passion, and your audience’s needs.

Maybe you already know your subject area. Maybe you’re still deciding which part of your professional experience could become a book. Either way, this section will guide you through five short lessons that help you uncover what to write, who it’s for, and why it will stand out.

Before diving in, keep this in mind: the most successful nonfiction books don’t just share information; they create transformation. They promise readers something real: a change, a benefit, a breakthrough. So rather than asking, “What do I want to write about?”, start asking, “What change can I help someone create?”

Even if there are already books on your topic, none of them have your voice, your experience, or your stories. Your book will be unique because you are unique. What you’ve learned, taught, or lived through can help someone else reach their goals faster or avoid the mistakes you’ve seen too many times.

In the lessons that follow, you’ll learn how to:

• Understand what your audience is already asking and needing.
• Identify the core problems you solve and the results you create.
• Choose a topic that excites and sustains you through the writing process.
• Turn your everyday insights and client lessons into meaningful takeaways.
• Research your audience’s goals and struggles through online conversations and forums.

Together, these lessons will help you uncover the right topic; the one that not only fits your skills and expertise but also fulfills a genuine need in the world.