Market research may sound dry, but it’s one of the most exciting parts of the process. It’s where you uncover what your readers crave and where your book can shine.

By analyzing bestsellers, exploring online discussions, using keyword tools, and studying blogs, you’ll build a clear picture of your readers’ world.

Your findings will guide your outline, your marketing strategy, and even the way you frame your stories. When you understand your audience this well, you write with confidence, knowing your book will meet real needs.