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  • / ► Sustainable Food Value Chains of Aquatic Resources (4/4)
  • / ► 4.3. Conduct a Market Research
  • / ► References and Further Reading 4.3

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  • Expand4.1. Entrepreneurship in the EU aquaculture sector
    • Main learning objectives and outcomes 4.1
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    • Entrepreneurship in the EU aquaculture sector
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    • Summary 4.1
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    • References and Further Reading 4.1
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  • Expand4.2. Develop your idea with Design Thinking
    • Main learning objectives and outcomes 4.2
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    • Develop your Idea with Design Thinking
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    • Summary 4.2
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    • References and Further Reading 4.2
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  • Expand4.3. Conduct a Market Research
    • Main learning objectives and outcomes 4.3
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    • Conduct a Market Research
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    • Summary 4.3
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    • References and Further Reading 4.3
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  • Expand4.4. Prepare your Value Proposition
    • Main learning objectives and outcomes 4.4
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    • Prepare your Value Proposition
    • Summary 4.4
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    • References and Further Reading 4.4
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  • ExpandQuiz
    • Quiz module 4
      Make attempts: 1
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      Receive a passing grade

About this course

  • 5 hours study
  • 3Level 3: Advanced
  • Course description

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Sustainable Food Value Chains of Aquatic Resources (4/4)

Sustainable Food Value Chains of Aquatic Resources (4/4)

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References and Further Reading 4.3

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  • Burns, A. & Bush, R. (2014). Marketing Research. Pearson.

  • Kotler, P. & Keller, K. (2016). Marketing Management. Pearson.

  • McQuarrie, E. (2015). The Market Research Toolbox. SAGE.

  • Malhotra, N. (2019). Marketing Research: An Applied Orientation. Pearson.

Further resources

  • EU Aquaculture Market Observatory (EUMOFA)

  • Eurostat Fisheries & Aquaculture Data

  • FAO Fisheries Statistics


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