Week 4: Identifying my audience
Last week you explored where to find support for your creative ventures and ideas. This week you’ll start to focus your attention on your own idea, product or service, considering who you plan to market it to and comparing it with your competitors. You’ll learn about target audiences and markets and how to identify them, and you’ll find out about the importance of benchmarking and research.
First watch this short video, where our creative freelancers discuss how they have found their customers.
Transcript: Video 1
By the end of this week you should be able to:
- recognise the value of market research
- identify your own target market and audience
- analyse your competitors.
You’ll start by reviewing your thoughts so far on the potential audience for your creative idea.