Week 5: Promoting my offer
Last week you identified who you want to sell your product, service or idea to. This week you’ll focus on the best way to do that, developing your pitch and investigating a range of marketing tactics and techniques.
Watch this short video, in which several of the freelance creatives explain what they’ve learned about promoting their businesses.
By the end of this week you should be able to:
- identify what makes your business idea or ‘proposition’ stand out
- pitch your offer effectively to your target audience
- understand how social media and online marketing can be used to generate interest.
You’ll begin this week by considering how your idea might stand out from others.