A freelance career in the creative arts
A freelance career in the creative arts

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7 Summary of Week 4

This week has given you a brief introduction to the value of market research in maximising your potential for success. You’ve learned that by identifying your target market and target audience (sometimes the same group, but not always), you can hone and promote your idea more effectively. Analysing the strengths and weaknesses of your competitors can also give you an edge in a competitive marketplace.

You should now be able to:

  • recognise the value of market research
  • identify your own target market and audience
  • analyse your competitors.

Now that you’ve finished the content for this week, you might find it useful to revisit this week’s introductory video to listen again to the experiences and opinions of our freelance interviewees.

Next week, you’ll focus on promoting yourself and your idea.

You are now halfway through the course. The Open University would really appreciate your feedback and suggestions for future improvement in our optional end-of-course survey [Tip: hold Ctrl and click a link to open it in a new tab. (Hide tip)] , which you will also have an opportunity to complete at the end of Week 8. Participation will be completely confidential and we will not pass on your details to others.

You can now go to Week 5.

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