Skip to content
Skip to main content

About this free course

Download this course

Share this free course

A freelance career in the creative arts
A freelance career in the creative arts

Start this free course now. Just create an account and sign in. Enrol and complete the course for a free statement of participation or digital badge if available.


Arts Council England (2020) Culture-based segmentation. Available at: participating-and-attending/ culture-based-segmentation [Tip: hold Ctrl and click a link to open it in a new tab. (Hide tip)] (Accessed: 2 August 2021).

Entrepreneur Europe Encyclopedia (no date) Market Research. Available at: encyclopedia/ market-research (Accessed: 2 August 2021).

Elias, B. (2021) ‘How to do market research for small business: 8 affordable market research techniques’. Active Campaign, 15 December. Available at: blog/ how-to-do-market-research-for-small-business (Accessed: 2 August 2021).

Informi (no date) Researching your competitors. Available at: marketing-and-sales/ researching-your-competitors (Accessed: 2 August 2021).

Just Entrepreneurs (no date) How to find your target market. Available at: finding-your-target-audience (Accessed: 2 August 2021).

Mitchell, W. (no date) 5 crucial ingredients of the perfect business idea. Available at: 5-crucial-ingredients-of-the-perfect-business-idea/. (Accessed: 2 August 2021).

Seminega, I.M. (2015) The Creative Entrepreneur. UK: Ilex.

Slingerland, C. (no date) ‘101 questions to define your target audience (and where to find the answers)’, Jawfish. Available at: target-audience-questions/ (Accessed: 2 August 2021).

Xero (no date) How to do competitor analysis. Available at: uk/ resources/ small-business-guides/ how-to/ how-to-do-competitor-analysis/ (Accessed: 2 August 2021).