A freelance career in the creative arts
A freelance career in the creative arts

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References

Arts Council England (2020) Culture-based segmentation. Available at: https://www.artscouncil.org.uk/ participating-and-attending/ culture-based-segmentation [Tip: hold Ctrl and click a link to open it in a new tab. (Hide tip)] (Accessed: 2 August 2021).
Entrepreneur Europe Encyclopedia (no date) Market Research. Available at: https://www.entrepreneur.com/ encyclopedia/ market-research (Accessed: 2 August 2021).
Elias, B. (2021) ‘How to do market research for small business: 8 affordable market research techniques’. Active Campaign, 15 December. Available at: https://www.activecampaign.com/ blog/ how-to-do-market-research-for-small-business (Accessed: 2 August 2021).
Informi (no date) Researching your competitors. Available at: https://informi.co.uk/ marketing-and-sales/ researching-your-competitors (Accessed: 2 August 2021).
Just Entrepreneurs (no date) How to find your target market. Available at: https://justentrepreneurs.co.uk/ finding-your-target-audience (Accessed: 2 August 2021).
Mitchell, W. (no date) 5 crucial ingredients of the perfect business idea. Available at: https://startupbros.com/ 5-crucial-ingredients-of-the-perfect-business-idea/. (Accessed: 2 August 2021).
Seminega, I.M. (2015) The Creative Entrepreneur. UK: Ilex.
Slingerland, C. (no date) ‘101 questions to define your target audience (and where to find the answers)’, Jawfish. Available at: https://jawfishdigital.com/ target-audience-questions/ (Accessed: 2 August 2021).
Xero (no date) How to do competitor analysis. Available at: https://www.xero.com/ uk/ resources/ small-business-guides/ how-to/ how-to-do-competitor-analysis/ (Accessed: 2 August 2021).

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