A freelance career in the creative arts
A freelance career in the creative arts

Start this free course now. Just create an account and sign in. Enrol and complete the course for a free statement of participation or digital badge if available.


AO Fund (2021) Choosing the Right Social Media Platform for Your Business. Available at: https://aofund.org/ resource/ choosing-right-social-media-platform-your-business/ [Tip: hold Ctrl and click a link to open it in a new tab. (Hide tip)] (Accessed: 28 October 2021).
Content Marketing Institute (no date) What is content marketing? Available at: https://contentmarketinginstitute.com/ what-is-content-marketing/ (Accessed: 2 August 2021).
DataReportal (2021) Global social media stats. Available at: https://datareportal.com/ social-media-users (Accessed: 28 October 2021).
Denny, A. (2016) ‘Content marketing for creatives: 4 tips to help you stand out from the crowd’, Castleford Content Marketing, 26 July. Available at: https://www.castleford.com.au/content-marketing-blog/content-marketing-for-creatives-4-tips-to-help-you-stand-out-from-the-crowd/ (Link no longer available) (Accessed: 24 January 2020).
The Design Trust (no date) 5 steps to name your creative business successfully. Available at: https://www.thedesigntrust.co.uk/ name-your-creative-business/ (Accessed: 2 August 2021).
Marketing Donut (no date) Developing your USP: A step-by-step guide. Available at: https://www.marketingdonut.co.uk/ marketing-strategy/ branding/ developing-your-usp-a-step-by-step-guide (Accessed: 2 August 2021).
Newberry, C. (2021) ‘How to use social media for small business: 12 simple tips’, Hootsuite. 2 March. Available at: https://blog.hootsuite.com/ social-media-tips-for-small-business-owners/ (Accessed 31 August 2021).
Norbury, C. (no date) ‘Creative businesses are more than just business’, British Council Creative Economy. Available at: https://creativeconomy.britishcouncil.org/ guide/ creative-businesses-are-more-just-businesses/ (Accessed: 2 August 2021).
Perilli, R. (2021) ‘7 reasons you need a small business website’, GoDaddy. 18 February. Available at https://www.godaddy.com/ garage/ why-need-small-business-website/ #seven (Accessed: 2 August 2021).
Solovic, S. (2021) ‘10 ways to market your small business on a shoestring budget’, Constant Contact Email Marketing, 13 May. Available at: https://blogs.constantcontact.com/ market-your-small-business/ (Accessed: 2 August 2021).
The Muse (no date) 30 brilliant networking conversation starters.. Available at: https://www.themuse.com/ advice/ 30-brilliant-networking-conversation-starters (Accessed: 2 August 2021).
Turner, A.L. (2015) ‘5 ways to perfect your pitch’, TNW Insider, 12 November. Available at: https://thenextweb.com/ insider/ 2015/ 11/ 12/ top-creative-pitching-tips-creative-agencies/ (Accessed: 2 August 2021).
Waller, J. (2021) ‘How to identify your business’s USP (unique selling point)’. Find My Shift, 6 April. Available at: https://www.findmyshift.co.uk/ blog/ find-your-unique-selling-point (Accessed: 2 August 2021).
Williams, H. (2021) ‘How to start an online shop’, Startups, 13 July. Available at: https://startups.co.uk/ create-online-shop/ (Accessed: 2 August 2021).

Take your learning further

Making the decision to study can be a big step, which is why you'll want a trusted University. The Open University has 50 years’ experience delivering flexible learning and 170,000 students are studying with us right now. Take a look at all Open University courses.

If you are new to University-level study, we offer two introductory routes to our qualifications. You could either choose to start with an Access module, or a module which allows you to count your previous learning towards an Open University qualification. Read our guide on Where to take your learning next for more information.

Not ready for formal University study? Then browse over 1000 free courses on OpenLearn and sign up to our newsletter to hear about new free courses as they are released.

Every year, thousands of students decide to study with The Open University. With over 120 qualifications, we’ve got the right course for you.

Request an Open University prospectus371