3 Practical networking

Figure _unit6.3.1 Figure 5

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A presentation on a large screen in a populated hall.

Figure 5

So, how do people actually go about networking? The first thing to say, in this context, is that networking really needn’t be very different from what you are probably doing already. It just takes a bit more forethought and effort, plus a more conscious decision on your part that you are going to introduce networking into your armoury of strategies. You’ve looked already at what makes networking effective, so you’ll now investigate this process in more detail concentrating on three key areas:

• preparation and follow-up
• introductions and getting a conversation going
• the elevator pitch.