1.1 Types and format of information
We know that people use websites to source information, either on webpages or in downloadable documents, but these are not always very accessible:
A General Optical Council Patient Witness also said:
But people also valued speaking to an actual person:
Most information provided was in written form, but every person in our focus groups expressed that they would like the information in different formats such as simple flowcharts, images and videos along with documents to download based on individual preference. One participant said:
Videos were seen as desirable to people in our focus groups:
Although it is possible to pause and revisit videos, best practice for the delivery of information through videos suggests that they should be no longer than six minutes, and where videos go beyond this, they should be segmented (Brame, 2016). Some regulators had videos much longer than this. To comply with UK Government standards (2022) videos should also offer captions or a transcript for accessibility purposes.