2.2 Gordon Brown
Gordon Brown also acknowledges the importance of likeability.

Transcript
In describing the role of likeability for a fictional character, Gordon covers similar factors that govern whether we like a real person, including that we might be able to continue a friendship with someone who did something ‘bad’ as long as we are able to understand the rational for that behaviour and can justify it to ourselves. He notes that readers may decide to stop reading if something happens that makes them go ‘really?’, and it is easy to imagine that ‘handbrake’ moment happening in a real relationship too.