2.4 Craig Robertson
Craig Robertson touches on a similar theme in discussing likeability.

Transcript
Craig asks an insightful question and worries as much that people will like his villains than as they may not. As he notes, a book will not work if the readers do not form a para-social relationship with the characters even if this relationship is characterised by fear or hate. As Lin noted, relationships can be both positive and negative, and both types can be useful in revealing something about ourselves.
You will return to explore how forming para-social relationships with villains might actually have some benefits next week. In the next section you will explore the nature of para-social relationships in more depth by looking at how research in this area has developed.