3.4 Marketability versus playability
As viewers, we often think about how ‘good’ a film is. But those whose job it is to get people to see films have to look at this a little more deeply. Alex talks about two concepts often used in the marketing of a film.
They are ‘playability’ – how the audience responds to the film when they see it – and ‘marketability’ – how easy it is to get audiences interested in wanting to go to see it.
Transcript: Video 5 Alex talks about playability and marketability
Think about a film you've seen recently. Consider your own decision process for seeing it, and then whether you ended up liking it or not. These are, of course, quite different judgements.