Skip to content
Skip to main content

About this free course

Download this course

Share this free course

Personal branding for career success
Personal branding for career success

Start this free course now. Just create an account and sign in. Enrol and complete the course for a free statement of participation or digital badge if available.

Week 3: Personal branding explained


Welcome to Week 3 of the course.

Last week you were introduced to the processes and practices behind branding a product or organisation, and you started to consider how they might be applied in a personal branding context.

This week, you’ll look at personal branding in more detail, exploring how and why it has developed and what can be learned from those who use their personal brand effectively, or not.

Watch this video to introduce the week:

Download this video clip.Video player: Video 1 Introduction to Week 3
Copy this transcript to the clipboard
Print this transcript
Show transcript|Hide transcript
Video 1 Introduction to Week 3 (please note this video has no spoken audio)
Interactive feature not available in single page view (see it in standard view).

By the end of this week, you will be able to:

  • recognise how a clear personal brand can be beneficial to your career
  • appreciate the ways that celebrity branding tactics might be used to your own advantage
  • understand the value of developing an authentic brand.

You’ll start the week looking at how personal branding has developed.