Free course

Personal branding for career success

Free statement of participation on completion

The way you present yourself to your employers, both current and future, plays a crucial part in career success and satisfaction. If you get it right, it can enhance your profile at work, helping you to win interesting projects, promotions and the respect of your colleagues. It will also increase your chances of being the successful candidate at job interviews or attracting clients to your business if you’re self-employed.

Personal branding is a popular theme for online blog posts and articles. Individuals are encouraged to use tried and tested marketing techniques to promote themselves effectively to the world. However, care must be taken to ensure that the process doesn’t go too far, ending with you presenting yourself in an overly polished, corporate way that doesn’t truly represent what you have to offer.

This free badged course, Personal branding for career success, will help you to pick your way through the concept of personal branding, developing and refining your own brand, and choosing tools and tactics that allow you to present yourself to current and future employers in an authentic and effective way.

You’ll consider your own values and strengths, identify the key skills employers’ look for and learn how to present and evidence those skills appropriately, whether you want to raise your profile with your current employer or are looking for something new. Presenting yourself online and in person brings different challenges and you’ll look at a variety of platforms and approaches in more detail.

Earn this free Open University digital badge if you complete this course! The badge can be displayed, shared and downloaded as a marker of your achievement. The badge is awarded for completing the course and passing the quizzes.

You can start this course right now without signing-up. Click on any of the course content sections below to start at any point in this course.
If you want to be able to track your progress, earn a free Statement of Participation, and access all course quizzes and activities, sign-up.

Course content