Further reading
Useful resources:
Sinek, S. ‘How great leaders inspire action.’ TedTalk [Online]. Available at https://www.ted.com/ talks/ simon_sinek_how_great_leaders_inspire_action [Tip: hold Ctrl and click a link to open it in a new tab. (Hide tip)] (Accessed 2 May 2019).
Personal Branding for Brits by Jennifer Holloway (2017) includes lots of case studies and exercises, and takes an instructive, humorous and practical approach.
Career Distinction: Stand out by building your brand (2007) is co-authored by William Arruda, who has significant experience in the personal branding industry.
There are various blogs that also discuss some of the books available, such as:
Kistler, P. (2017) ‘Our top 7 best personal branding books’. [Online]. Available at https://brandyourself.com/ blog/ how-tos/ guide-to-personal-branding-top-7-must-read-personal-branding-books/ (Accessed 2 May 2019).
Parks, J. (n.d.) ‘12 best marketing books to grow your personal brand’. [Online]. Available at https://www.lifehack.org/ articles/ productivity/ 12-best-marketing-books-grow-your-personal-brand.html (Accessed 2 May 2019).
The World Economic Forum project – Preparing for the future of work has a webpage that links to a variety of initiatives and reports. https://www.weforum.org/ projects/ future-of-work (Accessed 2 May 2019).
Experienced consultants at professional services companies such as PwC, often focus on predicting different scenarios for the world of work. The Future of Work – a journey to 2022 (Rendell & Brown, 2014) is a good example. https://www.pwc.co.uk/ assets/ pdf/ future-of-work-report.pdf (Accessed 2 May 2019).
For a more in-depth discussion, McKinsey Global Institute produces a regular podcast that you could subscribe to. Called The New World of Work, it explores the future of work with a series of conversations with global business professionals.
Lifewire provides a clear introduction to each of the most popular social media platforms: https://www.lifewire.com/ social-4102741 (Accessed 2 May 2019).
Simon Sinek - https://startwithwhy.com/ find-your-why/ (Accessed 2 May 2019).
Katie Sehl’s Hootsuite blog ‘Social media analytics: A guide for beginners’ (Accessed 2 May 2019).