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Stakeholders in marketing and finance
Stakeholders in marketing and finance

Start this free course now. Just create an account and sign in. Enrol and complete the course for a free statement of participation or digital badge if available.

Learning outcomes

After studying this course, you should be able to:

  • understand and identify customers, consumers and clients and their needs and expectations

  • apply these ideas to a work context and recognise customers, consumers and clients and their needs and expectations

  • understand and identify financial stakeholders of an organisation and their information needs

  • apply these ideas to a work context and recognise the organisation’s financial stakeholders and their information needs.