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Retail marketing
Retail marketing

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1 A definition of retailing

Figure 1

As a consumer we all have our own experiences of buying the goods and services we need for our everyday consumption. Additionally, we have our own opinions of the different types of retailers we encounter while shopping. Activity 1 asks you to draw on your own shopping experiences to come up with your definition of retailing and Activity 2 asks you to determine whether there are differences between the retailers with which you shop. In Section 1 of this course we will explore the following:

  • creating a definition of retailing
  • retail product ranges
  • visiting a retail store.