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Commercial awareness
Commercial awareness

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References

Golub, H. and Henry, J. (2000) ‘Delivering value to customers’, McKinsey Quarterly, June; available at http://www.mckinsey.com/ insights/ strategy/ delivering_value_to_customers [Tip: hold Ctrl and click a link to open it in a new tab. (Hide tip)] (accessed 17 February 2015).
Lanning, M.J. and Michaels, E.G. (1988) ‘A business is a value delivery system’, McKinsey Staff Paper, no. 41, June.
Moss Kanter, R. (2011) ‘How great companies think differently’, Harvard Business Review, November; available at https://hbr.org/ 2011/ 11/ how-great-companies-think-differently (accessed 20 February 2015).
Porter, M.E. (1985) Competitive Advantage: Creating and Sustaining Superior Performance, New York, Free Press.