Personal branding for career success
Personal branding for career success

Start this free course now. Just create an account and sign in. Enrol and complete the course for a free statement of participation or digital badge if available.

Free course

Personal branding for career success

5 Interviews

An interview is an obvious place to share your personal brand − after all, that’s what you’re there for. You also have the advantage of knowing that the interviewers want to hear what you have to say.

A smiling young woman shakes hands across a desk with a man in glasses.
Figure 3 Starting with a smile?

Interview preparation and technique is covered in depth by many excellent resources. Visit the Open University Careers and Employability page on CVs, application forms and interviews [Tip: hold Ctrl and click a link to open it in a new tab. (Hide tip)] to find out more.

In this section, you’ll focus on how to present your personal brand in an interview.

There are three key things that an interviewer is trying to ascertain during an interview:

  • Can you do the job – have you got the right strengths, knowledge, experience?
  • Will you do the job – are you motivated, enthusiastic, engaged?
  • Will you fit in – do your values and personality traits align with the culture of the organisation?

So, even though you are nervous, it’s important to show the ‘real’ you, particularly in relation to the last point – determining cultural fit.

Jane Chapman, Partner at True Colours Image Consultancy, has the following advice for presenting your brand visually in an interview:

Download this video clip.Video player: Video 5 Jayne Chapman - Top Tips
Skip transcript: Video 5 Jayne Chapman - Top Tips

Transcript: Video 5 Jayne Chapman - Top Tips

Jayne Chapman
Here's a few top tips for presenting your brand well in an interview or networking situation. The first thing I'd say is think about it in advance. Don't just pull your outfit- pull what you wear together at the last minute. Think a bit about what your body language needs to be like. So, you know, you put all this preparation into your CV, into the talk you're going to give, the answers you're going to give, but think about how you're going to look, how you're going to come across.
The second thing I'd say is think about the dress code. Everywhere has a dress code. It might be written, might be informal, but there is one. So you need to find out. That way you know you're being appropriate for the context that you're going into.
So sometimes you can actually find a written dress code. Sometimes it's a question of ringing up. People are friendly. You know, you ask questions, they'll answer them. Sometimes folks find out by just watching outside an office or where it is they want to work, and just sort of seeing what sort of things are the people here tend to wear?
For an interview, another tip would be often to go smarter. Sometimes you hear that phrase that say, you know, to dress for the job you want. And, actually, there's a lot of truth in that. It's good to show that you've made an effort, and also to show that you'd fit in.
And I think the last tip probably would be about a couple of C's. One is, wear something that you're confident in, because you need to feel confident in these situations. But also you need to feel comfortable. There's no good wearing this incredibly formal, pristine outfit if you're just walking around all the time just feeling like it's just- it's not you. You need to get the balance between being comfortable and confident.
End transcript: Video 5 Jayne Chapman - Top Tips
Video 5 Jayne Chapman - Top Tips
Interactive feature not available in single page view (see it in standard view).

If you get your image right, you’ll feel more confident and the interviewers will spend less time focusing on your appearance and more on listening to what you are saying.

Some other top tips include:

  • Tip #1 – Don’t over-rehearse. If you do, you risk coming across as wooden and disengaged, and not authentic. There’s also a strong chance that you’ll give your rehearsed answer instead of answering the actual question.
  • Tip #2 – Be yourself. If you’ve done your homework, you should already know that your values align with the company’s, so being yourself and sharing those values in your answers is much more likely to win them over.
  • Tip #3 – Be consistent in your messages. Treat everyone you meet, from the receptionist to the person who holds the door open as you pass, in the same way. Engage them in conversation, make eye contact, smile.

Being honest and coming across as authentic is often linked to our self-confidence, which can be low when we are nervous.

Public speaking expert Robert Kermode suggests the following techniques for beating interview nerves (Kermode, 2014):

  1. Don’t speak too fast. Nerves tend to make us speed up, so while you’re waiting for your interview, breathe in through your nose very slowly for a count of three. Then breathe out through your nose for a count of three. Repeat this three times. That should take you a total of 18 seconds. In that time you will have significantly lowered your heart rate and when you speak, you’ll find you aren’t rushing.
  2. Stop yourself shaking. Simply squeeze your buttocks or your thigh muscles. It’s almost physically impossible to have shaky hands if your buttocks or your thigh muscles are clenched. This technique will help you feel and appear more confident – and most clothes will completely mask your actions.
  3. Stop your voice shaking. Open your throat by sticking your tongue out as far as it will go, and try to say the whole of the Humpty Dumpty nursery rhyme out loud. This will open the back of the throat and you’ll sound more confident and have more authority. Of course, you should do this before the interview – not in front of the panel!

Activity 4 Try it out

Timing: Allow about 5 minutes

The next time you have to deal with a stressful situation, try one or more of the techniques outlined above.

Note how it made you feel in the box below:

Just in case you don’t know it, here are the words to Humpty Dumpty:

Humpty Dumpty sat on a wall

Humpty Dumpty had a great fall

All the king’s horses and all the king’s men

Couldn’t put Humpty together again.

To use this interactive functionality a free OU account is required. Sign in or register.
Interactive feature not available in single page view (see it in standard view).


These techniques can be useful for any stressful situation where you will be talking to others, not just job interviews. For example, you could use them to calm your nerves before giving a presentation or having a difficult conversation with a colleague.

Boosting your self confidence prior to an interview allows you to behave more naturally and this will help you to connect more effectively with your interviewers. If your personal brand is clear, they can more easily evaluate what you have to offer.


Take your learning further

Making the decision to study can be a big step, which is why you'll want a trusted University. The Open University has 50 years’ experience delivering flexible learning and 170,000 students are studying with us right now. Take a look at all Open University courses.

If you are new to University-level study, we offer two introductory routes to our qualifications. You could either choose to start with an Access module, or a module which allows you to count your previous learning towards an Open University qualification. Read our guide on Where to take your learning next for more information.

Not ready for formal University study? Then browse over 1000 free courses on OpenLearn and sign up to our newsletter to hear about new free courses as they are released.

Every year, thousands of students decide to study with The Open University. With over 120 qualifications, we’ve got the right course for you.

Request an Open University prospectus371