1.3.5 Stage 3: Details
Now examine the piece in more detail. Read it again slowly making sure that you are able to follow its logic from sentence to sentence. Are there any obvious gaps in the argument or any unsubstantiated statements or assertions? Do you agree with its argument or are you attracted by its message? Is its appeal principally emotional or analytical, or both? Analyse the piece in terms of what it doesn't say as well as what it does, and look for its hidden message. What is the scope of the sample of respondents cited? How selective is it?