2.3 Audience

Being clear about your audience at the planning stage and sticking to these assumptions throughout makes it possible to make the best use of your time and the assets used in your course.

It seems like the obvious first prompt when planning a course – who is my audience? – but considering more than just a basic demographic will shape your pedagogical style and the elements you introduce into your course. For example, it may not be enough to say that you are writing ‘For those managing small volunteer organisations’. Ask yourself ‘Who are these people likely to be?’ and ‘What do I want them to achieve by undertaking this course?’