4.6 Timing as a Strategic Capability
Ultimately, timing is not a single decision but a strategic capability developed over time. It requires awareness, self-reflection and the ability to act under uncertainty. While founders cannot control markets they can control how well positioned they are to respond when conditions align.
By understanding external forces, assessing internal readiness and acknowledging personal priorities founders can make more deliberate and confident timing decisions. In doing so they increase the likelihood that an exit, when it occurs, reflects both the value of the business and the aspirations of those who built it.
