Sporting women in the media

The mass media (e.g. radio, TV, internet) has become one of the most powerful institutional influences in society. This free course, Sporting women in the media, explores whether gendered inequalities exist in sport by evaluating the media coverage. The media can be highly influential in shaping perceptions about gender in sport and headlines indicative of differences in how male and female athletes are regarded in the media. In the course you’ll examine messages that the media send us about gender in sport, their potential impact and how gender ideologies can be challenged.