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McNally, D. and Speak, K. D. (2009) Be your own brand: A breakthrough formula for standing out from the crowd [Online], Oakland, CA, Berrett-Koehler Publishers. Available at https://www.bkconnection.com/static/Be_Your_Own_Brand_EXCERPT.pdf (Accessed 13 February 2019).
Rampersad, H.K. (2009) Authentic Personal Branding: A new blueprint for building and aligning a powerful leadership brand, Charlotte, NC: Information Age Publishing