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The business of football
The business of football

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1.2 Alternative football business approaches

As you have seen, football can seem like an odd or peculiar form of business – at least in England. But are there alternatives to this approach or is the business of football run the same way across the world?

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A photograph of a crowd of football fans, most of whom are wearing yellow.
Figure 2 Borussia Dortmund fans form the famous ‘yellow wall’ during the 2013, Champions League Final at Wembley Stadium

In the following article journalist Stephen Evans (2013) outlines why he thinks the ‘German football model is a league apart’.

Activity 2 German football model: a league apart

Timing: Allow about 30 minutes

Read the article and make notes on key differences you identify which vary from the approach in the English leagues, including elements of Professor Stefan Szymanski’s analysis in Section 1.1.

To what extent do you agree with Stephen Evans’ views that this is a more effective approach to the running of a football business than that in England?

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